This position sits within the Commercial organisation and works closely with the Sales and Marketing teams to drive channel activation, customer engagement, and commercial excellence. Based in Seoul, the successful candidate will be responsible for planning and executing trade marketing initiatives across key hospitality channels, including bars, pubs, hotels, restaurants, and fine dining venues. The role offers an excellent opportunity for professionals looking to further develop their career within Trade Marketing, Channel Marketing, or Commercial Planning.
On-Trade Marketing Specialist (Beverage/FMCG)
Responsibilities
Channel Activation & Trade Marketing
Develop and execute On-Trade activation plans across hospitality channels
Support consumer engagement programmes and promotional activities
Execute brand visibility and point-of-purchase initiatives
Manage POSM deployment and activation programmes
Commercial Planning
Support channel planning and annual activation calendars
Identify opportunities to improve customer engagement and sales effectiveness
Coordinate execution with internal stakeholders and external agencies
Performance Analysis
Monitor promotion effectiveness and channel performance
Analyse sales data and activation ROI
Manage and optimise trade marketing investments
Cross-functional Collaboration
Work closely with Sales, Marketing, and external partners
Support the execution of integrated commercial programmes
Ensure the timely delivery of all activation initiatives
Requirements
Experience in the beverage or alcohol industry, or in FMCG, food & beverage, hotel, restaurant, fine dining-related customer management, or the tobacco industry
Experience in trade marketing and commercial planning
Experience in customer and channel marketing
Bachelor’s degree or higher
Minimum 5 years of experience across trade marketing, channel marketing, commercial planning, and sales
Experience working with hospitality or On-Trade customers is highly preferred
Strong analytical and presentation skills
Excellent stakeholder management capabilities
Business-level English communication skills
Additional information
Role highlights:
Opportunity to join a leading global premium consumer brands company
Dynamic international working environment
Regional exposure and opportunities for collaboration
Strong cross-functional experience across Sales and Marketing
Clear career development opportunities within Commercial functions
About the company
A globally recognised premium beverage company with an extensive portfolio of world-class brands and a strong presence across international markets. As the business continues to grow in Korea, they are seeking a highly motivated Trade Marketing Specialist to support commercial activation and customer engagement across key On-Trade channels.